Search Engine Optimization or SEO is a strategy used by web sites to increase the number of visitors coming to their site using search engines. They try to do this without having to pay the search engines. This can be tough as many web sites out there competing for the attention of the reader.

White label SEO is the process of outsourcing your SEO needs to another company, so that you can concentrate on other parts of your business. Many companies find this to be more economical than having an in-house SEO team. Some of these companies who offer SEO services further outsource them to smaller companies, which is perfectly legal. One of the common fears is that the outsourced company will change the design and the code of the web page. Another fear is that the secondary outsourced company might try to contact, and thereby make off with the client. Fear that the secondary company might use black hat techniques, and this will ruin the reputation of the Primary outsourced company. These fears are perfectly normal.

Many of the secondary outsourced companies advertise that they will maintain the confidentiality of the contract, in other words the client will not know about this deal. Another thing that is advertised is that they will use only white hat techniques to achieve the goals or targets set by the clients. Many companies involved in White label SEO promise the moon, that is make unrealistic promises which they cannot keep. Promises like they will triple the revenue of the company within a short period of time. These companies do research for one client and use similar material for the competition which is not fair.

Violating the law by using unethical or dishonest ways of increasing revenue is another source of concern. By using such ways the outsourced company ruins the reputation of the client. The client may end up being black listed for no fault of theirs.